Selling The Sizzle Not The Steak

Selling The Sizzle Not The Steak. Sell the sizzle, not the steak. “don’t sell the steak, sell the sizzle” and other wheelerisms.

Should You Sell the Sizzle or the Steak? Cooler Insights from coolerinsights.com

Sell the sizzle, not the steak. In one column you will list what. The person or company offering.

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